Freshly Foraged: Alice Mushrooms
November 10, 2022
Meet the new female-founded company putting a stylish spin on 'shrooms.
Like peanut butter and jelly or Julia Roberts and romcoms, mushrooms and chocolate are a match made in heaven. So when we heard about Alice, a new company making high-quality mushroom-infused chocolates, we immediately tumbled down the rabbit hole to learn more.
Alice is the creation of cofounders Lindsay Goodstein, a former pharmaceutical executive who has spent years studying mushrooms, and Charlotte Cruze, a marketing whiz turned food scholar. The duo spent two years collaborating with homeopathic doctors, formulators, and generational chocolatiers to develop indulgent treats powered by mushrooms.
The resultant confections partner high-quality functional 'shrooms with other adaptogens and nootropics to provide both immediate and long-term health benefits. The brand also sells a super-cute, limited-edition line of cozy-chic shroom-print sweats, socks, and hats.
And because the Alice team believes in the healing power of all types of mushrooms, a portion of its profits are donated to The Hope Project, a non-profit that connects military spouses, female veterans, and Gold Star Wives with counseling, support, and community around psychedelic healing journeys. Getting curiouser and curiouser? Shop Alice chocolates below.