Wellness

By 

Erin Bunch

Aug 20, 2022

4

 Minute read

Meet the It-Girl of Functional Mushroom Brands: Fungirl

'Shroom supplements, but make 'em cute.

When it comes to just how f*#%ing cool fungi are, it’s a bit of an IYKYK situation. For those in on the magic of mushrooms, it doesn’t really matter how they’re packaged, but when trying to spread the spores of a 'shroom obsession to neophytes, cute branding doesn’t hurt. Enter Fungirl. The newest it-brand of functional mushrooms dresses its high-quality 'shroom supplements in Instagram-worthy cool, vibrant colors and the cutest graphics.

Fungirl is the brainchild of certified holistic nutritionist Isabella Zar, who has been obsessed with functional mushrooms since she was first introduced to their benefits while working at a health café on Australia’s Bondi Beach. But the impetus for creating a 'shroom-centric brand didn’t begin with mushrooms. Instead, it started with her stomach.

While studying to be a nutritionist, Zar, who struggles with the inflammatory bowel condition ulcerative colitis, stumbled across guar gum. Guar Gum is a water-soluble dietary fiber that can help with digestive issues. “One of my professors suggested I try it, and the results were insane,” she says. “It completely changed my gut symptoms.”

She began taking guar gum powder daily, eventually blending it with collagen powder for additional benefits to the gut and skin. It was only then that she decided to incorporate her obsession with functional mushrooms into the mix. Specifically, she chose to add brain-protecting lion’s mane mushrooms to her homemade health aid. “Lion’s mane makes me feel super switched on and focused,” she says. “I experience the most profound benefits from it.” Finally, she topped the concoction off with coconut milk powder and began making jars of it, which she tested out on friends and family. “The feedback was really positive, and they wanted more!” she says.

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With the help of Mud/Wtr founder Shane Heath, Zar officially launched Fungirl with her inaugural mixture in 2020. Fungirl Gut Restore simultaneously targets the gut and the brain, and since research increasingly supports a significant connection between the two, this combination is a health home run.

Zar has since expanded the Fungirl product line to include mushroom-packed chocolate bars. “We all take so many pills and powders. I wanted to find ways to sneak mushrooms into people's day-to-day that were a little more fun,” she says. Her first chocolate concoction was the Mane Bar, which—you guessed it!—contains her favorite 'shroom, lion’s mane. She then noticed that her customers liked a mixture of mushrooms, so she developed the Mushpit Bar, which contains lion's mane, cordyceps, reishi, and chaga. “It’s definitely a crowd favorite," she says. Both bars and the Gut Restore powder use high-quality mushrooms sourced from Hawaiian-based 'shroom purveyor Mālama.

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While Fungirl’s current chocolates do not contain psilocybin (a.k.a. magic mushrooms), Zar is watching decriminalization and legalization developments closely. “I am really excited about the psychedelic space,” she says. "There are a lot of unknowns with how it’s going to unravel, but it’s definitely something I want the company to get more involved in as legalization evolves.”

In the meantime, Zar has more chocolate bars in the works, but her ultimate vision for the company goes beyond products. “We want to be a community that supports people on their journeys to better themselves by providing products, education and, eventually, retreats,” she says.

Begin your journey by shopping Fungirl’s fun(gi) products below.

Mane Bar, 5-Pack

$

40

USD

Lion's Mane is a superstar when it comes to cognitive health. Fortunately, Fungirl baked its benefits into a chocolate bar, the sweetest way to consume such a supplement.

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Mushpit Bar, 5-Pack

$

40

USD

This best-selling vegan chocolate bar contains a mix of mushrooms, including lion’s mane, chaga, reishi, and cordyceps.

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Gut Restore Powder

$

65

USD

Fungirl’s OG product will soothe your stomach while sharpening your mind and improving the health of your skin, nails, and hair. Mix it into a smoothie, coffee, or oatmeal daily.

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